Social Media Campaign a 'Slam Dunk' For State-Of-The-Art Heart Care

Executives and local celebrities get dunked in celebration of reaching fundraising goal

Scripps month-long social media campaign “The Beat Goes On” came to a splashing and successful conclusion at noon on Monday, Feb.4 2013. That’s when employees and volunteers at Scripps Memorial Hospital La Jolla teamed up with local residents to form a human heart around future Hall-of-Fame baseball player Trevor Hoffman. Hoffman then took aim at Scripps executives and local media celebrities to dunk them in a chilly dunk tank in celebration or reaching the fundraising goal.

More than 450 people donated online to raise $50,000 for state-of-the-art heart care at Scripps.

Scripps wants to especially thank XIMED Medical Group, Takeda California, SDG&E, Emerald Textiles, San Francisco Giants manager Bruce Bochy and philanthropist Darlene Shiley for their generous contributions to this event.

Watch Trevor Hoffman take aim for heart care

Learn more about "The Beat Goes On" campaign for heart care.