Scripps Human Resources Team Wins National PRSA Silver Anvil Award

SAN DIEGO – Jane Hong, director of performance management at Scripps Health and the human resources team, received the 2008 Silver Anvil Award of Excellence, sponsored by the Public Relations Society of America (PRSA) in recognition of their innovative and creative workforce communications campaign.

The Silver Anvil Award of Excellence, which was presented June 5 at the Silver Anvil Awards Evening in New York City, recognizes outstanding achievement in strategic public relations planning and implementation. The Scripps HR team was honored for its workforce communications campaign in the internal communications – nonprofit organizations and government agencies category.

The campaign’s focus was to enhance employees’ understanding of the organization’s workforce programs, from pay to benefits. By creating new communication mediums specifically dedicated to workforce issues, employee turnover decreased significantly, compared to the national health care median benchmark. Since 2007, Scripps has been named to the best employers lists of Fortune, Working Mother Magazine and AARP.

“The finalists in this year’s Silver Anvil Awards represent some of the most strategic, creative and finest public relations campaigns in our industry,” said Joice Truban Curry, 2008 PRSA Silver Anvil Committee chair and President/CEO, c3 Communications, Inc. “The Silver Anvils are the Oscars of the public relations profession and these finalists exemplify the best practices in the country.”

The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. To date, more than 1,200 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation.

About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 296 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.