Cracking the Produce Sticker Code

What produce labels tell you about your vegetables and fruits

Red and yellow peppers with produce labels.

What produce labels tell you about your vegetables and fruits

When you reach for piece of fruit or vegetable at the grocery store, you may notice a small sticker on the skin with numbers. The number is called a PLU code, or a price-lookup code. You may be surprised by what that produce sticker reveals.


PLU codes have been used by supermarkets since 1990 to help checkers identify fruits and vegetables so they can charge the correct price and maintain better inventory control. But the sticker is not just for checkout.


The four- or five-digit numbers identify the produce, indicating size, growing method, type of food (apple or orange for instance) and variety (such as a Honeycrisp or Golden Delicious apple).


The voluntary labels tell you whether you are purchasing organic or conventionally grown produce.


  • Organically grown fruits and vegetables have labels with five digits starting with the number 9.
  • Conventionally grown fruits and vegetables have labels with four digits.
  • If the code contains more than five digits, it is not part of the internationally standardized system.

Organic vs. conventional, what’s the difference?

Organically grown means natural fertilizers were used instead of synthetic chemicals.


Organic farming uses compost and manure instead of chemical fertilizers. It uses insects and birds, and/or traps instead of synthetic pesticides. Crop rotation, mulching and hand weeding replace synthetic herbicides. Organic produce is usually grown without genetic engineering. Produce that is organically grown also means that it is not a genetically modified organism.


Conventionally grown means synthetic fertilizers and pesticides were used to promote growth and prevent disease.


“Food labels can tell you a lot about what you’re eating and help you decide what is the best food choices for you and your family,” says Vikki Lane, MD, an internal medicine physician at Scripps Clinic Carmel Valley.


Produce can be called organic if it’s certified to have grown on soil that had no substances such as synthetic fertilizers and pesticides applied for three years prior to harvest, according to the federal Department of Agriculture (USDA).


If you’re shopping on a budget, organic foods tend to be more expensive, due largely to limited supplies and additional labor and other costs to produce. Remember you have options when buying conventionally grown produce, and can check which products have the lowest pesticide residue. The nonprofit Environmental Working Group (EWG) releases the annual Shopper's Guide to Pesticides in Produce, which lists fruits and vegetables with the highest and lowest pesticide residues.

What is GMO?

Genetically modified organisms or GMO produce are in a different category than organic and conventional produce. They’ve been the source of debate since they were introduced in the 1990s.


GMO foods are genetically engineered in a lab to have certain characteristics. This may include resistance to certain pests and molds, a different color than the original plant, faster growing times, larger fruit or even have higher values of certain vitamins. Many GMO crops grown in the United States are genetically engineered to be resistant to chemical pesticides.


GMO fruits and vegetables were once assigned a five-digit PLU code number that started with the number 8. But the 8 prefix was dropped in 2015 as the GMO designation, and it was never used in retail. The International Federation for Produce Standards (IFPS), which assigns the voluntary PLU codes, says the 8 prefix was never used in retail and that it plans to use it in the future for non-GMO produce.

Are GMOs safe?

The genetic manipulation of some foods has raised concerns about whether genetically engineered foods are as safe to eat as conventionally grown foods. The topic is still hotly debated even as there is no clear scientific evidence that GMOs are harmful to your health. The World Health Organization considers GMOs on the international market safe for consumption. The American Medical Association supports pre-market assessment of GMO food safety, but not mandatory GMO food labels.


Consumer demand for greater transparency in food labeling continues. Last year, the USDA announced mandatory labeling for many foods made with GMO ingredients. They will be labeled as “bioengineered.” You may start seeing the label in 2020, when implementation starts for large food companies. The deadline to comply with the National Bioengineered Food Disclosure Standard is Jan. 1, 2022.


“The more transparency we have in food labels the better,” says Dr. Lane. “With so many choices, understanding what labels mean can help clarify our food choices.”