How to Shop at Your Local Farmers Market

Knowing what’s in season helps you find the freshest and most flavorful produce. In San Diego, you’ll find strawberries in spring, tomatoes, corn and melons in summer and squash, persimmons and apples in fall. Plan meals around seasonal availability to get the best variety and value. 

Most markets don’t offer sturdy bags so bring your own reusable tote, backpack or basket to ensure your produce makes it to your home intact.  

If you plan to buy dairy, eggs, cheese or other items that need to stay cold, pack a small cooler so you don’t have to worry about your fresh food spoiling.

Prices can vary depending on the vendor’s location and inventory. Take a quick walk around the market before buying — you might find a better deal just a few booths away. 

Arrive when the market opens to find the freshest and most popular items as the best items tend to go first.  

If you want deals, shop during the last hour. Some vendors give discounts to avoid taking leftovers home. Check with your farmers market because some frown on this practice.

One of the best parts of shopping at a farmers market is connecting with the people who grow your food.    

“This is one of the best benefits of shopping at your local market,” says Dr. Lee. “Most farmers and booth workers are excited to talk about what they do and to discuss their goods This is a rare opportunity so take advantage of it.”  

Ask where their farm is located. Find out if their produce is organic or sustainably grown. You can also get cooking tips or recipes.  

Produce at farmers markets often look different from the shiny items at grocery stores. Misshapen or imperfect fruits and vegetables can be more flavorful. Not sure what to choose? Just ask the vendor.

Many farmers markets now take credit or debit cards and digital payments. However, some small vendors may still only accept cash. Bring small bills to make things easier. 

Try different foods that you may have missed at the grocery store. “When you see an interesting or unfamiliar vegetable, fruit or cheese, ask the farmer what to do with it,” says Dr. Lee. “Or if it’s something you have always wanted to try, but didn’t know how to cook, check with the staff at the booth.” 

If you don’t see anything tempting, ask the grower what is available that day. They can tell you what to try and how to prepare it.

Farmers markets are a fun way to teach kids about healthy eating. Let them pick out a fruit or vegetable that interests them, or give older kids a few dollars to make their own healthy choices.

With a year-round growing season and plenty of sunshine, San Diego produces an abundance of fresh, local goods. The county boasts 40 certified farmers markets, offering a vibrant market scene all year long.

The San Diego County Farm Bureau is a helpful resource where you can find a list of nearby markets, learn about certified local producers and get tips on what’s in season.