How to Shop at Your Local Farmers Market

9 tips to make the most of your farmers market experience

A woman shops for fresh produce at farmers market.

9 tips to make the most of your farmers market experience

Farmers markets have become a favorite destination for fresh, local food — and it’s easy to see why. Today, there are more than 10,000 farmers markets nationwide. San Diego County is home to one of the most vibrant and active market scenes in the country.  


Farmers markets offer more than just fresh ingredients. They’re a place to connect with your community, enjoy seasonal flavors and support the farmers who make it all possible. 


“When you shop at your community farmers market you are getting fresh, locally grown fruits and vegetables, dairy products and perhaps meat or fish, and that is great for your health,” says Stephen Lee, MD, a family medicine physician at Scripps Coastal Medical Center Eastlake. “Plus, you are supporting your local economy and farmers, and the food tastes better.” 


Ready to make the most of your visit? Here are 9 expert tips to help you shop smart and savor your farmers market experience.

1. Shop seasonal fruits and vegetables   

Knowing what’s in season helps you find the freshest and most flavorful produce. In San Diego, you’ll find strawberries in spring, tomatoes, corn and melons in summer and squash, persimmons and apples in fall. Plan meals around seasonal availability to get the best variety and value. 

2. Bring reusable bags and cooler 

Most markets don’t offer sturdy bags so bring your own reusable tote, backpack or basket to ensure your produce makes it to your home intact.  

 

If you plan to buy dairy, eggs, cheese or other items that need to stay cold, pack a small cooler so you don’t have to worry about your fresh food spoiling.

3. Compare prices between vendors 

Prices can vary depending on the vendor’s location and inventory. Take a quick walk around the market before buying — you might find a better deal just a few booths away. 

4. Arrive early for the best selection 

Arrive when the market opens to find the freshest and most popular items as the best items tend to go first.  

 

If you want deals, shop during the last hour. Some vendors give discounts to avoid taking leftovers home. Check with your farmers market because some frown on this practice.

5. Talk to local farmers and vendors 

One of the best parts of shopping at a farmers market is connecting with the people who grow your food.    


“This is one of the best benefits of shopping at your local market,” says Dr. Lee. “Most farmers and booth workers are excited to talk about what they do and to discuss their goods This is a rare opportunity so take advantage of it.”  

 

Ask where their farm is located. Find out if their produce is organic or sustainably grown. You can also get cooking tips or recipes.  

6. Learn how to choose the best produce 

Produce at farmers markets often look different from the shiny items at grocery stores. Misshapen or imperfect fruits and vegetables can be more flavorful. Not sure what to choose? Just ask the vendor.

7. Bring cash and cards just in case

Many farmers markets now take credit or debit cards and digital payments. However, some small vendors may still only accept cash. Bring small bills to make things easier. 

8. Try new foods and recipes 

Try different foods that you may have missed at the grocery store. “When you see an interesting or unfamiliar vegetable, fruit or cheese, ask the farmer what to do with it,” says Dr. Lee. “Or if it’s something you have always wanted to try, but didn’t know how to cook, check with the staff at the booth.” 

 

If you don’t see anything tempting, ask the grower what is available that day. They can tell you what to try and how to prepare it.

9. Make it a family experience 

Farmers markets are a fun way to teach kids about healthy eating. Let them pick out a fruit or vegetable that interests them, or give older kids a few dollars to make their own healthy choices.

Find a farmers market near you  

With a year-round growing season and plenty of sunshine, San Diego produces an abundance of fresh, local goods. The county boasts 40 certified farmers markets, offering a vibrant market scene all year long.


The San Diego County Farm Bureau is a helpful resource where you can find a list of nearby markets, learn about certified local producers and get tips on what’s in season.