Scripps La Jolla Earns Consumer Choice Award

For the fifth time in six years, Scripps Memorial Hospital La Jolla has earned the 2006/2007 Consumer Choice Award by the National Research Corporation (NRC) for the San Diego region. The Consumer Choice Award is given to the hospitals consumers have chosen as having the highest quality and image in 186 markets throughout the U.S. This is the ninth year NRC has given the Consumer Choice Award. Scripps Memorial Hospital La Jolla also earned the honor in 2005/2006, 2004/2005, 2003 and 2001.

The winners are determined by gauging consumer perceptions on multiple quality and image ratings collected in the company’s annual NRC Healthcare Market Guide Study® (HCMG).Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Metropolitan Statistical Areas, as defined by the U.S. Census Bureau. The 2006/2007 HCMG study surveyed more than 200,000 households representing 400,000 consumers in the contiguous 48 states and the District of Columbia.

“We are honored that San Diegans have again chosen Scripps Memorial Hospital La Jolla as the local hospital with the highest quality and image in the region in the NRC survey,” said Gary Fybel, Chief Executive of Scripps Memorial Hospital La Jolla. “Our mission and our values emphasize providing quality, safe, cost-effective and socially responsible health services. I know that our employees, physicians and volunteers strive to fulfill that mission every day and it is extremely rewarding to know that our patients and their families recognize our commitment to quality health care.”

The 2006/2007 Healthcare Market Guide is the nation’s largest and most comprehensive study of its kind. No other study used to rate hospitals contains more consumer responses than NRC’s study. The study has a margin of error of + or – 0.2 percent at a national level. Co-winners are named when scores fall within the statistical margin of error for a given market. National Research Corporation (NASDAQ: NRCI) is a recognized industry leader, with more than two decades of experience in healthcare specific performance measurement.

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